Methods in Behavioral Research 14th Edition – Cozby & Bates
From research questions and ethical choices to analysis and reporting
Methods in Behavioral Research by Cozby and Bates follows the decisions involved in planning, conducting, and reporting a study. The fourteenth edition develops research questions, measurement, design, ethics, and interpretation through explanations and exercises for behavioral science students.
- 432pages
- 14chapters
- 3appendices
- 14thedition
This book is for you if you are
- a student taking an undergraduate research methods course
- a psychology student planning a first study
- a reader learning to evaluate published behavioral research
Why this book
A research question is only the beginning of a study. You also need to decide what to measure, how to select participants, which design can answer the question, and what a result allows you to conclude. This text follows that sequence, helping readers connect individual choices to the strength and limits of a study.
The chapters introduce behavioral research methods through observation, surveys, experiments, and designs used when a conventional experiment is difficult. Measurement and validity provide a foundation for evaluating evidence, while later chapters explain descriptive results, correlation, statistical inference, and generalization. The reporting appendix helps students turn that work into a clear account of what they did and found.
Students taking psychology research methods can use the fourteenth edition to practice explaining their decisions rather than simply memorizing terms. The book’s exercises support review, and its 2020 edition includes attention to research reporting and APA style.
What you'll learn
- Formulate a research question and a testable hypothesis
- Compare observational, survey, and experimental designs
- Assess measurement reliability and validity
- Recognize ethical choices in research planning
- Interpret results and explain generalization limits
- Organize a research report
Not the right book for: Readers seeking a graduate statistics monograph or a Connect or SmartBook access code.
Questions about this book
Which edition is this?
This is the fourteenth edition.
Does it cover both experimental and nonexperimental methods?
Yes. Observation, survey research, and experimental designs are covered.
Is a Connect or SmartBook access code included?
This listing includes the ebook text only; no platform access code is included.
Can I get it in another format?
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Contents
- 1Scientific Understanding of Behaviorp. 1
- 2Where to Startp. 19
- 3Ethics in Behavioral Researchp. 45
- 4Fundamental Research Issuesp. 72
- 5Measurement Conceptsp. 96
- 6Observational Methodsp. 113
- 7Asking People About Themselves: Survey Researchp. 126
- 8Experimental Designp. 151
- 9Conducting Experimentsp. 167
- 10Complex Experimental Designsp. 187
- 11Single-Case, Quasi-Experimental, and Developmental Researchp. 206
- 12Understanding Research Results: Description and Correlationp. 227
- 13Understanding Research Results: Statistical Inferencep. 249
- 14Generalizationp. 274
- 15Appendix A: Reporting Researchp. 292
- 16Appendix B: Ethical Principles of Psychologists and Code of Conductp. 344
- 17Appendix C: Statistical Testsp. 346
Details
- Publisher
- McGraw-Hill Education
- Edition
- 14th edition, 2020
- Pages
- 432
- Language
- English
- Formats
- PDF (any other format on request)
- Licence
- Personal use, keep forever
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