Behavioural Economics Explained
Why people choose what they choose
A clear, practical guide with worked examples in every chapter.
- 220pages
- 10chapters
- 31figures and tables
- 1stedition
This book is for you if you are
- Finance, accounting and economics students
- Analysts and small-business owners
- Anyone who wants to understand money better
Why this book
Behavioural Economics Explained is a practical guide to why people choose what they choose. It starts from the basics, builds up step by step, and keeps every chapter tied to real situations.
Finance and economics explained in plain English, with worked numbers on every page. For students, analysts and anyone managing money.
What you'll learn
- Read financial statements without getting lost
- Build simple models in a spreadsheet
- Understand the ideas behind prices and markets
- Make better money decisions with clear rules
Not the right book for: Professional traders looking for trading signals.
Questions about this book
Can I get it in another format?
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Contents
- 1The language of moneyp. 1
- 2Core statementsp. 21
- 3Ratios that matterp. 41
- 4Cash flowp. 62
- 5Valuation basicsp. 82
- 6Risk and returnp. 102
- 7Markets and pricesp. 122
- 8Worked examplesp. 143
- 9Spreadsheet templatesp. 163
- 10Common trapsp. 183
Details
- Publisher
- Lantern Academic (sample)
- Edition
- 1st edition, 2024
- Pages
- 220
- Language
- English
- Formats
- PDF (any other format on request)
- File size
- 4.4 MB
- Licence
- Personal use, keep forever
