The Practical Marketing Plan
From positioning to the first 100 customers
A clear, practical guide with worked examples in every chapter.
- 198pages
- 10chapters
- 28figures and tables
- 1stedition
This book is for you if you are
- New and experienced managers
- Founders of small and growing companies
- Business and MBA students
Why this book
The Practical Marketing Plan is a practical guide to from positioning to the first 100 customers. It starts from the basics, builds up step by step, and keeps every chapter tied to real situations.
Practical business books for managers, founders and students. Short chapters, real examples and templates you can use the same day.
What you'll learn
- Run meetings and reviews that end with decisions
- Use simple templates for planning and reporting
- Spot problems early with a few key numbers
- Communicate decisions so teams act on them
Not the right book for: Readers who want academic theory without practical tools.
Questions about this book
Can I get it in another format?
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Yes. Send the PDF with Amazon's Send to Kindle service, or ask us for a Kindle-ready file. Step-by-step guide.
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Buy with confidence
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Contents
- 1Where most plans failp. 1
- 2Setting directionp. 19
- 3Choosing prioritiesp. 37
- 4Turning plans into actionsp. 56
- 5Measuring what mattersp. 74
- 6Running the rhythmp. 92
- 7Working with peoplep. 110
- 8Case studiesp. 129
- 9Templates and checklistsp. 147
- 10Your first 90 daysp. 165
Details
- Publisher
- Lantern Academic (sample)
- Edition
- 1st edition, 2026
- Pages
- 198
- Language
- English
- Formats
- PDF (any other format on request)
- File size
- 4.2 MB
- Licence
- Personal use, keep forever
